Privacy Policy

Effective Date: May 1, 2026
Company: Athlete5, LLC
Website: Athlete5.com

Athlete5, LLC respects your privacy and is committed to protecting the personal information you choose to share with us. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, complete a form, schedule a consultation, purchase a service, participate in an assessment, receive communications from us, or engage with Athlete5 services.

By using this website or submitting information to Athlete5, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Athlete5 may collect personal information that you voluntarily provide, including:

  • Name

  • Email address

  • Phone number

  • Athletic background

  • Career history or transition goals

  • Assessment responses

  • Consultation or coaching intake information

  • High-level personal development information related to purpose, identity, mindset, relationships, wellness, faith, mental performance, or life after sports

  • Payment and billing information

  • Communication preferences

  • Any other information you submit through website forms, email, text message, phone calls, video calls, or scheduled sessions

We may also collect basic website usage information automatically, including browser type, device information, IP address, pages visited, referring links, website activity, and similar analytics data.

2. How We Use Your Information

Athlete5 may use your information to:

  • Respond to your inquiries

  • Provide Athlete5 Blueprint assessments, reports, advisory services, coaching-style guidance, or related offerings

  • Schedule consultations, calls, or follow-up communication

  • Personalize your Athlete5 experience

  • Process one-time payments, recurring payments, subscriptions, or service requests

  • Send service updates, resources, reminders, marketing messages, or other communications

  • Deliver SMS/text message updates where you have provided appropriate consent

  • Improve our website, forms, messaging, assessments, services, and user experience

  • Measure advertising and marketing performance

  • Maintain internal records and business operations

  • Comply with legal, security, fraud prevention, or regulatory obligations

3. Athlete5 Assessments and Personal Development Information

Athlete5 may collect information related to your athletic experience, identity after sports, leadership style, strengths, blind spots, values, goals, personal challenges, transition concerns, relationships, faith, mindset, wellness, and future direction.

This information is used to provide personalized insights, recommendations, reports, advisory guidance, and development support.

Athlete5 does not provide medical, psychological, therapeutic, legal, financial, or clinical services. Information shared through assessments, forms, consultations, or advisory sessions is used for personal development, leadership clarity, career direction, transition support, and life planning.

You should not submit information that you do not want Athlete5 to review or use in connection with your assessment, advisory experience, or service delivery.

4. Forms and Assessment Data

Athlete5 collects assessment and intake information through forms. These forms may ask questions related to your background, athletic journey, goals, challenges, mindset, values, and desired outcomes.

By submitting a form, you authorize Athlete5 to review, store, analyze, and use your responses to provide services, generate insights, prepare reports, improve offerings, and communicate with you.

5. Payment Information

Athlete5 may offer one-time purchases, recurring monthly advisory services, subscriptions, or other paid offerings.

Payment information may be processed by a third-party payment provider. Athlete5 has not yet finalized all payment processing tools and may use providers such as Stripe, PayPal, website checkout tools, invoicing platforms, or other secure payment processors.

Athlete5 does not intentionally store full credit card numbers or sensitive payment credentials on its own systems unless clearly stated. Payment processors may collect and store payment information according to their own privacy policies and security practices.

6. SMS and Text Message Communications

If you provide your phone number and opt in to receive text messages from Athlete5, you consent to receive SMS or text communications related to inquiries, consultations, services, reminders, resources, offers, or updates.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing or promotional text messages at any time by replying STOP, UNSUBSCRIBE, CANCEL, or by contacting us at eric@athlete5.com. After you opt out, you may still receive necessary service-related or transactional communications where permitted by law.

Consent to receive marketing text messages is not required as a condition of purchasing any Athlete5 service.

7. Email and Marketing Communications

If you submit your information, you may receive emails, updates, resources, reminders, service communications, or marketing messages from Athlete5.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting eric@athlete5.com.

Transactional, scheduling, payment, or service-related communications may still be sent when necessary to provide services you requested.

8. Cookies, Pixels, Advertising, and Website Tracking

Athlete5 may use cookies, tracking pixels, analytics tools, advertising platforms, and similar technologies to understand website traffic, improve user experience, measure marketing performance, and support advertising or retargeting campaigns.

This may include platforms such as Google, Meta, LinkedIn, or other advertising and analytics providers.

These tools may collect information about your website activity, device, browser, pages visited, and interactions with Athlete5 content. You may adjust your browser settings to refuse cookies, though some website features may not function properly.

9. How We Share Information

Athlete5 does not sell your personal information.

We may share limited information with trusted third-party service providers who help us operate our business, including:

  • Website hosting providers

  • Form platforms

  • CRM tools

  • Email platforms

  • SMS/text messaging providers

  • Scheduling platforms

  • Payment processors

  • Analytics providers

  • Advertising platforms

  • Assessment, automation, or reporting tools

  • Contractors or professional service providers supporting Athlete5 operations

These providers are given access only to the information reasonably necessary to perform their services.

We may also disclose information if required by law, legal process, fraud prevention, security protection, or to protect the rights, safety, and property of Athlete5, our users, or others.

10. Testimonials and Client Stories

Athlete5 may request permission to use testimonials, feedback, client stories, or results. We will only use your name, likeness, testimonial, story, or identifiable client information for public marketing purposes after receiving your agreement or consent.

We may use anonymous or aggregated insights to improve Athlete5 offerings, provided they do not personally identify you.

11. Data Security

Athlete5 takes reasonable steps to protect personal information from unauthorized access, misuse, loss, disclosure, or alteration.

However, no website, platform, email system, form tool, payment processor, or online transmission is completely secure. You share information with Athlete5 at your own discretion.

12. Data Retention

Athlete5 retains personal information only as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, improve offerings, and operate the business.

You may request that your personal information be updated or deleted, subject to legal, contractual, operational, or recordkeeping requirements.

13. Adult Users Only

Athlete5 services are intended for adults age 18 and older. We do not knowingly collect personal information from individuals under 18.

If we become aware that we have collected information from someone under 18, we will take reasonable steps to delete that information.

14. Former Collegiate Athletes

Athlete5 may work with former collegiate athletes who have completed their college athletic careers. Athlete5 does not provide NCAA compliance, eligibility, NIL, legal, or institutional advisory services.

15. Third-Party Links

Our website may contain links to third-party websites, tools, platforms, or resources. Athlete5 is not responsible for the privacy practices, content, policies, or security of those third parties.

16. Your Rights and Choices

Depending on where you live, you may have the right to request access to, correction of, or deletion of certain personal information. You may also request that Athlete5 stop sending marketing communications.

To make a request, contact:

Athlete5, LLC
Email: eric@athlete5.com
Website: Athlete5.com

17. Updates to This Privacy Policy

Athlete5 may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Your continued use of the website or services after updates are posted means you accept the revised Privacy Policy.

18. Contact Us

For questions about this Privacy Policy or how your information is handled, contact:

Athlete5, LLC
Email: eric@athlete5.com
Website: Athlete5.com